Sweepstakes 4.0: Innovating New Potential from a Cornerstone Strategy

At agencies like Frankel/Arc Worldwide, 141 Worldwide. Momentum and TRG, I’ve been focused on sweepstakes as a cornerstone tool of sales promotion for 20+ years. But sweepstakes were probably the original marketing engagement tool, drawing audiences into proactive interaction with […]

In Branding & Content, How To Be Authentic – Authentically!

The impression a prospect gets of your brand usually doesn’t come by virtue of a single transformational encounter.  It’s through a series of incremental experiences: the Web banner or magazine/e-zine profile, the landing page or white paper download, the trade show or touring event, […]

4 Big Reasons to Build a Sweepstakes Around Branding

Originally posted to the blog of The Regan Group.  A statement of purpose motivated by the competitive squeeze being put on many promotions agencies by Cloud-based competition from OfferPop, WooBox and others. Digital sweepstakes and contests are in a position […]

Nearer Than We Thought: Brand Experiences Have to Embrace Apple’s NFC Revolution

Sure, there wasn’t all that much at Apple’s big reveal last week that was gobsmackingly innovative. Apple is a design company first, and pure technical innovation doesn’t always make for great design.  I know this for a fact, having had […]