In Branding & Content, How To Be Authentic – Authentically!

The impression a prospect gets of your brand usually doesn’t come by virtue of a single transformational encounter.  It’s through a series of incremental experiences: the Web banner or magazine/e-zine profile, the landing page or white paper download, the trade show or touring event, […]

Perfect Storm, Perfect Shave: Or, How Disruption Invaded My Bathroom

There’s a craving for disruption nowadays. It’s why practitioners of innovation, or just clever hyperbole, label themselves as disruptors, even without the bona fides. Because there’s better press in it. Because consumers are increasingly on the lookout for disruptive tech, products and brands. Disruption is […]

4 Big Reasons to Build a Sweepstakes Around Branding

Originally posted to the blog of The Regan Group.  A statement of purpose motivated by the competitive squeeze being put on many promotions agencies by Cloud-based competition from OfferPop, WooBox and others. Digital sweepstakes and contests are in a position […]

Nearer Than We Thought: Brand Experiences Have to Embrace Apple’s NFC Revolution

Sure, there wasn’t all that much at Apple’s big reveal last week that was gobsmackingly innovative. Apple is a design company first, and pure technical innovation doesn’t always make for great design.  I know this for a fact, having had […]