CITY OF HOPE MARKETING & CREATIVE

Reworking their entire website’s primary content (180+ pages) to be branding and SEO-compliant, and advising on UX/UI enhancements to align to new branding and with content/inbound marketing best practices. Developing new design/writing guidelines for content. Managing outside agencies and consultants on inbound […]

SANOFI AVENTIS D.V.T. BLOOD CLOT AWARENESS CAMPAIGN

The setup? That sanofi aventis, manufacturer and marketer of blood clot treatment medication, needed a way to heighten consumer awareness of Deep Vein Thrombosis (and, secondarily, of available treatment regimens), reminding them of the dangers of inactivity and encouraging them to maintain blood mobility. […]

CHILDREN’S HOSPITAL OF OAKLAND COMMUNICATIONS

For Children’s Hospital of Oakland, I provided newsletter copy and editing, press releases, case studies, and even edited and co-wrote their annual report. This meant having a letter-perfect understanding of CHO’s branding, voice, messaging strategy, context in its community and the details […]

City of Hope CITY NEWS

City News is a quarterly magazine aimed at the donors who support City of Hope National Medical Center.  I led the design and content team in creating a new look-and-feel for the magazine, which included tighter and better-designed articles, infographics, […]

CLARITI EYEWEAR WEBSITE

For Clariti, manufacturer of a wide spectrum of midrange prescription eyewear, I structured and wrote a responsive product catalog/e-commerce site that covered the many brand lines that fell under the Clariti banner.

T.H.E. CLINIC REBRANDING EXPLORATION

I was honored to help the Taproot Foundation by leading an effort to revise the branding and positioning of To Help Everyone (T.H.E.) Clinic, one of the pioneering providers of affordable healthcare to L.A.’s underprivileged and underserved citizens. The Clinic’s concern? That for-profit hospital […]

KOWA OPTIMED WEBSITE

For Kowa Optimed, one of the world’s leading manufacturers of professional-grade optometric and ophthalmological diagnostic systems, I was charged with structuring and writing their website. Clearly articulating product features and advantages was key, of course, and trading on the line’s established […]

KOWA OPTIMED ADVERTISING

For Kowa Optimed, one of the world’s leading manufacturers of professional-grade optometric and ophthalmological diagnostic systems, I created multiple print ads aimed at ophthalmic and optometric practices and professionals. As with the website I wrote and edited for Kowa Optimed, articulating product […]

CATARACT SURGEONS OF NORTH TEXAS MARKETING

Work done while working in my own design/advertising practice in Dallas, Texas. For this regional surgical practice, we developed a complete branding and collaterals suite, as well as a series of print ads like this example, run in magazines and […]