Reworking their entire website’s primary content (180+ pages) to be branding and SEO-compliant, and advising on UX/UI enhancements to align to new branding and with content/inbound marketing best practices. Developing new design/writing guidelines for content. Managing outside agencies and consultants on inbound […]
The setup? That sanofi aventis, manufacturer and marketer of blood clot treatment medication, needed a way to heighten consumer awareness of Deep Vein Thrombosis (and, secondarily, of available treatment regimens), reminding them of the dangers of inactivity and encouraging them to maintain blood mobility. […]
For Children’s Hospital of Oakland, I provided newsletter copy and editing, press releases, case studies, and even edited and co-wrote their annual report. This meant having a letter-perfect understanding of CHO’s branding, voice, messaging strategy, context in its community and the details […]
City News is a quarterly magazine aimed at the donors who support City of Hope National Medical Center. I led the design and content team in creating a new look-and-feel for the magazine, which included tighter and better-designed articles, infographics, […]
Content is king, some say. Except the content universe has no respect for royalty: it’s pretty much a meritocracy. To rise above its glut, a marketer has to make certain they’re pulling out every stop in driving awareness and content consumption.That’s especially true in healthcare and institutional […]
For Clariti, manufacturer of a wide spectrum of midrange prescription eyewear, I structured and wrote a responsive product catalog/e-commerce site that covered the many brand lines that fell under the Clariti banner.
I was honored to help the Taproot Foundation by leading an effort to revise the branding and positioning of To Help Everyone (T.H.E.) Clinic, one of the pioneering providers of affordable healthcare to L.A.’s underprivileged and underserved citizens. The Clinic’s concern? That for-profit hospital […]
For Kowa Optimed, one of the world’s leading manufacturers of professional-grade optometric and ophthalmological diagnostic systems, I was charged with structuring and writing their website. Clearly articulating product features and advantages was key, of course, and trading on the line’s established […]
For Kowa Optimed, one of the world’s leading manufacturers of professional-grade optometric and ophthalmological diagnostic systems, I created multiple print ads aimed at ophthalmic and optometric practices and professionals. As with the website I wrote and edited for Kowa Optimed, articulating product […]
Work done while working in my own design/advertising practice in Dallas, Texas. For this regional surgical practice, we developed a complete branding and collaterals suite, as well as a series of print ads like this example, run in magazines and […]