Sweepstakes 4.0: Innovating New Potential from a Cornerstone Strategy

At agencies like Frankel/Arc Worldwide, 141 Worldwide. Momentum and TRG, I’ve been focused on sweepstakes as a cornerstone tool of sales promotion for 20+ years. But sweepstakes were probably the original marketing engagement tool, drawing audiences into proactive interaction with […]

4 Big Reasons to Build a Sweepstakes Around Branding

Originally posted to the blog of The Regan Group.  A statement of purpose motivated by the competitive squeeze being put on many promotions agencies by Cloud-based competition from OfferPop, WooBox and others. Digital sweepstakes and contests are in a position […]