Historical terms are hard to ascribe to a topic like artificial intelligence. When you try to make comparisons, say to Henry Ford’s Model T assembly line and how it helped create an entire universe of mass production, the concept of […]
Statistics! Factoids! In the B2B content marketing blogoverse, they’re as nourishing and essential as beer vodka Butterfingers mother’s milk. There’s a new report, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, presented by MarketingProfs and the Content Marketing Institute (CMI) and sponsored […]
I’ve witnessed it “on the ground,” so to speak. More clients are asking for more B2B content projects, and for more varied ways to implement B2B content marketing. That anecdotal experience is backed up by the research. Let’s start with […]
They’re now, they’re wow. They might also be why your B2B content isn’t performing the way you expect.
It’s always a pleasure to work with smart clients. Excuse me if I’m repeating myself, but it’s true.The team at SparkPost (and I) have been excitedly informed that this column in MarTech Today was one of the five top-performing columns for 2016. […]
This holiday, season — or for the entire year, apparently — the most-shared online ad was a production of U.K. department store John Lewis, featuring a doggy named Buster. According to Ad Age, Buster topped the viral video charts for 2016, and […]
Content marketing is where companies – B2B and B2C alike – are now stacking their efforts and budgets. Hey, why not? Content marketing simply works, when done right.1And as a content resource and strategist, it’s where I’ve found the most challenging, interesting and, […]
Here’s an example of how bleeding-edge design serves corporate branding. The user experience of a site can be as compelling a branding statement as any logo or tag line: for LRW, one of the world’s top marketing research firms, they wanted […]
Vendisys, based in Silicon Valley, provides AI-driven SaaS platform products for “intelligent email prospecting to seek out quality sales leads and help you close more deals, faster.” It’s an exciting company run by some bright people who know the sales and leadgen space. […]
Watch me pontificate on B2B content marketing and its future prospects in this (mercifully brief?) segment on AccelerateB2B, hosted by the inestimable Dominic Caterbury of TurbineB2B!