MITRATECH CONTENT, MARKETING, BRANDING, WEBSITE

Mitratech is the global leader in legal SaaS for corporate and law firm ELM and point solutions to make legal operations more efficient, accurate, responsive, and cost-effective. Thanks to the work done in content strategy, execution, branding and marketing for […]

B2B Content Marketing Maturing

B2B Content Marketing is Maturing Magnificently

Statistics! Factoids! In the B2B content marketing blogoverse, they’re as nourishing and essential as beer vodka Butterfingers mother’s milk.  There’s a new report, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, presented by MarketingProfs and the Content Marketing Institute (CMI) and sponsored […]

THINKSMART CONTENT, WEBSITE & DIGITAL MARKETING

ThinkSmart is one of the leading lights in the world of workflow automation, competing with Oracle, Ninex and others to deliver greater efficiency and ROI to organizations. In ThinkSmart’s case, that includes government agencies, law firms and legal operations teams, HR, […]

SPARKPOST / MESSAGE SYSTEMS CONTENT MARKETING & COPYWRITING

I’ve spent several years turning out a wide variety of content for industry-leading San Francisco-based email software and services provider Message Systems and its delivery platform spinoff, SparkPost, as part of their extensive content marketing initiative. That includes… Researching, writing and […]

MARIANA IQ CONTENT & DIGITAL MARKETING

MarianaIQ is a Silicon Valley startup founded by some of the leading lights in machine learning and artificial intelligence. Their Cloud-based products allow marketers to integrate A.I.-based “deep learning” capabilities into their digital marketing stack, creating true personalization at each point […]

SILICON VALLEY CAPITAL PARTNERS WEBSITE

The challenge: making dull-as-dust financial content into a vibrant, engagement-rich website that allows high-net-worth prospects to explore and learn SCVP’s capabilities at will, without too much hard sell. The answer? The site was scrollable, highly graphic, and used a bevy of interactive […]

LRW GLOBAL WEBSITE & CONTENT

Here’s an example of how bleeding-edge design serves corporate branding.  The user experience of a site can be as compelling a branding statement as any logo or tag line: for LRW, one of the world’s top marketing research firms, they wanted […]