Dietrich Mateschitz, founder of Red Bull, is one of the greatest content marketers in the world, not merely because he and his team were among the very, very first to realize how important content is to a brand.In fact, it’s […]
The impression a prospect gets of your brand usually doesn’t come by virtue of a single transformational encounter. It’s through a series of incremental experiences: the Web banner or magazine/e-zine profile, the landing page or white paper download, the trade show or touring event, all […]
Here’s a logo I love. Simple. Clean. Clever. And, more importantly, you can squeeze every possible iota of usage out of it.Kind of like most of us do with interns. But I digress.When some firms commission a logo design, they […]
If it’s a dog, it’s a dog. Not to insult dogs. No branding effort or redesign or flung mountains of marketing cash can make a silk purse out of sow’s ear. If that were the case, we’d be guzzling New […]
According to the pundits quoted in this story at Futurity, they are. TV viewers are no longer “captive” — they have too many ways to surf, fast-forward or DVR-skip your advertising, if you’re interested in reaching a huge audience. So marketers […]
Remember Overstock.com? You could be excused for remembering it as Overstock, and not realizing that it had changed its name to…wait for it…”O.c0″. Because plenty of its loyal customers continued to refer to it as Overstock.com…and thanks to that inertia, […]
Plenty of companies and industry experts want to jump on the “thought leader” bandwagon, especially in these bold new days of the social Web.That’s sound advice: to be visible, buzzed-about, and viewed as having a positive repute that drives leads and sales, they’ve got to […]
So many small businesses fall into it — and some not-so-small ones, too. And plenty of agencies, as well…particularly since we’re all in the business of selling marketing wares; sometimes our enthusiasm to offer up a bright, new, shining and […]
There’s a (mediocre) cop show on Fox called The Chicago Code, which leaves pretty undefined what constitutes our “code,” or what makes it any different from the Noo Yawk Code, or the Los Angeles Code. But I’ll bet it involves more slush. […]
JC Penney’s new logo brings to mind what the Gap tried to accomplish visually — but the reactions appear to be entirely different, with very little groundswell of rejection or criticism to date to the new look (below). Why? In part, it […]