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Content

5 Signs Your Content Sucks

Video: 5 Signs Your B2B Content Sucks

August 23, 2017August 28, 2017 Michael Semer

They’re now, they’re wow.  They might also be why your B2B content isn’t performing the way you expect.

 Content / SMM, Content Marketing  Content, Content Marketing, Digital Marketing, Video

Why Put a Content Provider On Retainer?

November 16, 2016November 27, 2016 Michael Semer

Content marketing is where companies – B2B and B2C alike – are now stacking their efforts and budgets. Hey, why not? Content marketing simply works, when done right.1And as a content resource and strategist, it’s where I’ve found the most challenging, interesting and, […]

 Content / SMM, Content Marketing, Strategies & Insights  Content, Content Marketing

Content For a Cause: How GoneReading.com Turned The Page To Success

July 7, 2015August 3, 2016 Michael Semer

While most of us keep grooving a deep and muddy rut through wage slavery, some veer into entrepreneurial striving.A few others strike off for even higher ground. This is a story about one of them.His name is Brad Wirz and […]

 Content Marketing, Strategy  Content, Content Marketing, Digital Marketing, Marketing  Leave a comment

Want More Business? Get Your Blog On.

April 10, 2015August 8, 2016 Michael Semer

Not having a solid content marketing initiative, one that’s part of a synergized inbound marketing program, is tantamount to leaving money on the table.A lot of money.What’s frustrating is trying to make that point to those who are, for whatever reason, […]

 Content / SMM, Strategies & Insights  Content, Content Marketing  Leave a comment

Welcome To The Content Jungle: An Inbound Fable

March 24, 2015May 29, 2019 Michael Semer

They said it was impossible, but a team of monkeys has written the complete works of Shakespeare – just.[T]hese aren’t real monkeys, but virtual ones programmed by Mathematicians to bash away at virtual typewriters…Scientists say their digital monkeys have recreated […]

 Content Marketing, Humor  Content, Content Marketing, Marketing, Satire  Leave a comment

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