A (Mostly) Painless History of Content Marketing As we mentioned in Part 1, the invention of the printing press in 1439 may have paved the way for content marketing, but it has a much longer history worth examining. But first […]
Thanks to Content Marketing Institute for the use of the graphic.
Statistics! Factoids! In the B2B content marketing blogoverse, they’re as nourishing and essential as beer vodka Butterfingers mother’s milk. There’s a new report, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, presented by MarketingProfs and the Content Marketing Institute (CMI) and sponsored […]
I’ve witnessed it “on the ground,” so to speak. More clients are asking for more B2B content projects, and for more varied ways to implement B2B content marketing. That anecdotal experience is backed up by the research. Let’s start with […]
They’re now, they’re wow. They might also be why your B2B content isn’t performing the way you expect.
According to a new survey of marketing leaders worldwide, artificial intelligence (AI) is expected to have an impact. But they think it’ll take a while.The April 2017 survey was by Salesforce, and respondents said they expected improvements in efficiency and […]
Is content marketing a focus of successful B2B companies? Sure; it’s one of the insights delivered in this rather comprehensive study from Mattermark and Drift, dissecting the success factors behind the 50 fastest-growing B2B enterprises. But I’ll let the slideshow speak for itself.
Does your B2B content suck? If you’re not sure, there are some dead giveaways for B2B content suckitude. If you spot any of the following in your own content, it’s a good bet it meets the craptent standard. So it’s not doing what effective […]
It’s always a pleasure to work with smart clients. Excuse me if I’m repeating myself, but it’s true.The team at SparkPost (and I) have been excitedly informed that this column in MarTech Today was one of the five top-performing columns for 2016. […]
Content marketing is where companies – B2B and B2C alike – are now stacking their efforts and budgets. Hey, why not? Content marketing simply works, when done right.1And as a content resource and strategist, it’s where I’ve found the most challenging, interesting and, […]