Originally posted at www.theregan group: When you’re trying to come up with a great idea for an event marketing program — whether a brand experience, an awareness event or a P.R. stunt — one thing we’ve learned over the years […]
This story about the best promotional automobiles of the past 100 years made me think about how our attitudes toward advertising and marketing have changed over the decades.Any fan of “Mad Men” (handraise here) can point to the behind-the-scenes cynicism […]
This list of marketing programs that use Foursquare suggests how using location-based social media can work on behalf of B2B marketers, too. Especially since any marketing category is inherently competitive, and the most innovative and aggressive marketers will jump on […]
Now that companies like Layar are making big inroads into mobile, with apps that are simply installed on nearly any cellphone, it’s time for every B2B marketer to take a look at Augmented Reality as a way of enhancing engagement […]
Whoa. This this outdoor program from British dog food maker Wagg Foods is pure brilliance. Out-of-home advertising and promotion offer any business the chance to do something outstanding, and it doesn’t have to be as scientifically erudite as this — […]