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Internal Branding

United + Continental branding: it’s a midair mishmash.

May 5, 2010May 20, 2011 Michael Semer

The brand mark that was quickly trotted out to merchandise the merger of United Airlines with Continental is one of the most ham-handed executions we’ve ever seen, ever.  And the rationale — or lack thereof — behind it is indictable […]

 Branding & Logos, Company Culture  Brand Strategy, Branding & Logos, Company Culture, Internal Branding  Leave a comment

Branding: the inside story

May 5, 2010May 20, 2011 Michael Semer

When you’re considering branding or re-branding your enterprise, don’t just consider its impact on the marketplace, prospects, media or public.  In fact, a good case should be made that you ought to consider your internal audience first, or at least […]

 Branding & Logos, Company Culture  Brand Strategy, Branding & Logos, Company Culture, Internal Branding  Leave a comment

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