This holiday, season — or for the entire year, apparently — the most-shared online ad was a production of U.K. department store John Lewis, featuring a doggy named Buster.
According to Ad Age, Buster topped the viral video charts for 2016, and most of the rest of the top 10 list were European, too.
As they put it, that “isn’t surprising since U.K. marketers treat Christmas the way U.S. advertisers treat the Super Bowl.”
I’m going to defy American marketers to turn out a Super Bowl spot that’s got the heart and soul of this one, though.
But I’m a dog person anyway.