LRW GLOBAL WEBSITE & CONTENT

Here’s an example of how bleeding-edge design serves corporate branding.  The user experience of a site can be as compelling a branding statement as any logo or tag line: for LRW, one of the world’s top marketing research firms, they wanted […]

VENDISYS CONTENT & DIGITAL MARKETING

Vendisys, based in Silicon Valley, provides AI-driven SaaS platform products for “intelligent email prospecting to seek out quality sales leads and help you close more deals, faster.” It’s an exciting company run by some bright people who know the sales and leadgen space. […]

SYMPHONY COMMERCE WEBSITE

For Symphony Commerce, providers of an innovative SaaS end-to-end e-commerce platform, I was called upon to conceptualize and write an entirely fresh website, including working to develop SEO and content architecture strategies. I secured a talented designer to help drive […]

APPSTER CONTENT MARKETING & COPYWRITING

For the burgeoning Australia/San Francisco-based software development firm Appster, I was solicited to provide blogposts and column-length articles covering various aspects of app development, starting with a particular focus on the impact of wearables like the Apple Watch. These were done […]

EDL CONSULTING WEBSITE, CONTENT & UX

For EDL Consulting I strategized the user experience and content of a new Web site for one of the most innovative and fastest-growing IT consultancy firms in the country. The final site leveraged several areas of expertise: Strategy: Before a single element […]

N.A.C.D. RE-BRANDING AND MARKETING RE-LAUNCH

The National Association of Chemical Distributors had a prior branding suite — logos, tag lines, collaterals, even their magazine, CHEMICAL DISTRIBUTOR — that was dry as dust. But they needed a contemporized branding, expressing not just dynamism but also the […]

EVENTRIC SOFTWARE BRANDING & WEBSITE

PC Guild was the pioneer and dominant provider for event management software — with products used by everyone from major museums to the top touring music groups. The firm’s name, though, left a bit to be desired. I led the […]

VOLVANT BRANDING, WEBSITE, CONTENT & SMM STRATEGY/EXECUTION

Give a social media marketing startup the tools and branding necessary to get its story out. For this VC-funded startup, bringing a powerful SMM business intelligence/lead generation tool to market, I did the whole nine yards — branding and ‘elevator […]

HR CLOUD BRANDING & MESSAGE STRATEGY

For SAAS HR software platform developer/provider HR Cloud, a spinoff of NEOGOV.com, the client needed a branding approach that made its sophisticated, app-based approach seem revolutionary and transformative for its target audience — every enterprise HR manager in America, basically. […]