Welcome To The Content Jungle: An Inbound Fable
Content Marketing Humor

Welcome To The Content Jungle: An Inbound Fable

They said it was impossible, but a team of monkeys has written the complete works of Shakespeare – just.[T]hese aren't...
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11 Essential Tips For a Smarter Brainstorm
Strategies & Insights

11 Essential Tips For a Smarter Brainstorm

I recently realized I've been running brainstorms, getting trained in brainstorming practices and teaching others how to productively brainstorm for...
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The Element Of Surprise! (And How To Lose It)
Strategies & Insights

The Element Of Surprise! (And How To Lose It)

Know what struck me about this year's Super Bowl spots? How many of them had already been exposed to consumers...
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Does Your Big Marketing Idea Look Good In White?
Creativity Strategies & Insights

Does Your Big Marketing Idea Look Good In White?

I never cared for white cars. I think it was a Midwest thing. Winter slush puts too much spackle on a clean...
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Content or Craptent? It’s Win Or Lose For Your Business!
Content / SMM Content Marketing Strategies & Insights

Content or Craptent? It’s Win Or Lose For Your Business!

Theodore Sturgeon, among the great sci-fi writers and critics, made an observation about genre writing that got tweaked into what's known as...
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App or Yak? #5
Tech

App or Yak? #5

As heard on "Yak On Tech" on I Heart Radio:  It’s once again time to test your app-titude at identifying...
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More Empty Calories
General

More Empty Calories

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More Empty Calories
General

More Empty Calories

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More Empty Calories
General

More Empty Calories

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7 Ways to (Reluctantly) Recruit Guest Bloggers
Digital Marketing General Strategies & Insights

7 Ways to (Reluctantly) Recruit Guest Bloggers

First, why would any of us even want a guest blogger? Isn’t the ceaseless stream of insight-packed punditry that clacks...
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App or Yak? #4
General Tech

App or Yak? #4

As heard on "Yak On Tech" on I Heart Radio:  It’s once again time to test your app-titude at identifying...
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Learn Best Practices from Top Email Marketing Experts
Marketing Strategies & Insights

Learn Best Practices from Top Email Marketing Experts

Here's a new post at Marketingland.com by a client of mine, Steve Dille of Message Systems.  It's the second in a series...
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Managing Brand Image & the Napoleon Problem
Branding & Logos Strategies & Insights

Managing Brand Image & the Napoleon Problem

How tall was Napoleon Bonaparte?It's not a question about history as much as it's a question about branding.Today, consumer and...
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App or Yak #3!
Tech

App or Yak #3!

As heard on "Yak On Tech" on I Heart Radio: 2 of these 3 descriptions are of a real app, but one is totally false...
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Hear me on “Yak About Tech”!
General

Hear me on “Yak About Tech”!

Visit IHeart Radio or The Yakir Group website to listen in as I guest on last week's episode of the show...
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More Empty Calories
General

More Empty Calories

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Which App is Fake?  Quiz #2
General Tech

Which App is Fake? Quiz #2

As heard on "Yak On Tech" on I Heart Radio:  Two of these three mobile app descriptions refer to an...
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Which App Is a Fake..?
Tech Technology

Which App Is a Fake..?

Two of these three mobile app descriptions are of an actual published app; one is totally fabricated (but not that...
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10 Things To Not Hand Out this Halloween
General

10 Things To Not Hand Out this Halloween

This Halloween, as a service to yourself and others, please avoid handing these items out to unwary trick-or-treaters: (more…)
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Forget About Followers: 10 Tips for Nurturing Social Media Evangelists
Digital Marketing Social Media

Forget About Followers: 10 Tips for Nurturing Social Media Evangelists

“Following” is a pretty inadequate expectation of your social media fanbase, if you think about it while wearing your marketing...
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