Promotional automobiles: when advertising wasn’t a dirty word.
Branding & Logos General Marketing Strategies & Insights

Promotional automobiles: when advertising wasn’t a dirty word.

This story about the best promotional automobiles of the past 100 years made me think about how our attitudes toward...
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What freakin’ funnel?  An outmoded marketing model.
Marketing Strategies & Insights

What freakin’ funnel? An outmoded marketing model.

The purchase funnel is one of those reassuring myths, like Santa Claus or Keanu Reeves’ acting ability, that help soothe...
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2 Replies
Branding & Logos Marketing

I bought a lawn mower, and other marketing lessons.

Here's a post from a good friend and superb marketing guru, Rodrigo Espinosa -- check out his agency site, www.huddleagency.com,...
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Branding & Logos Marketing Strategies & Insights

The ‘socially responsible’ business: will it affect B2B marketers?

Milton Friedman famously said the corporate executive’s only responsibility was to make money for shareholders. That’s the model most corporations have...
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Branding & Logos

Building from the brand up: the Warby Parker story.

They’re hip, they’re hot, and they did it all by focusing first and foremost on the most critical building block:...
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Social Media

Great ways to add customers using social media…

Here's a great post from Mashable about how to leverage social media for acquisition. We like it because it summarizes a lot of...
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Digital Marketing Social Media Strategies & Insights

Execs who use social media are helping their brands!

This study shows that top executives who use social media to engage followers are held in appreciably higher regard than...
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Digital Marketing Marketing Social Media

Social isn’t viral…or a lot of other things.

This post on AllThingsD by Ben Elowitz of Wetpaint gets it excrutiatingly right: social isn't automatically viral, and marketers who...
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Digital Marketing Social Media

Six Reasons B2B Marketers Should Ponder Pinterest.

It’s more than just the “social media channel of the hour,” a visual chatterfest for wedding planners or fashionistas.  The...
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Branding & Logos Marketing Strategies & Insights

No brand design can work a miracle.

If it's a dog, it's a dog.  Not to insult dogs.  No branding effort or redesign or flung mountains of...
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Branding & Logos Marketing

Six steps for controlling brand static in 2012

Here are just a few resolutions we’d suggest to marketers to help cut down on the sheer static and clutter...
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Strategies & Insights

Are consumers too smart for traditional advertising?

According to the pundits quoted in this story at Futurity, they are.  TV viewers are no longer "captive" -- they have...
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Branding & Logos Digital Marketing

Four ways to turn Facebook fans into evangelists.

What’s the difference between a prospect, a fan and and an absolute rabid evangelist in Facebook?  And why should you...
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Marketing Strategies & Insights

Changing relations: what to ask for in the new client-agency landscape.

For small to mid-sized businesses who might be using or searching for a marketing agency, it’s important to understand the revised landscape...
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Branding & Logos

“O.co” a no-no.

Remember Overstock.com? You could be excused for remembering it as Overstock, and not realizing that it had changed its name...
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Digital Marketing Social Media

Traditionalists join the digital and social party, too.

Even traditionalist marketers are realizing it’s important to adopt digital and social media practices — or get left behind. We’ve...
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Social Media

Don’t be shortsighted in planning social media.

This post from Bloomberg covers a lot of the same ground we’ve talked about before — especially about the problems of a...
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Digital Marketing Social Media

StumbleUpon…a rich source of traffic. And puns.

Who knew?  According to traffic numbers in recent times -- and you can't argue with traffic numbers, can you? --...
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Do You Know Your Brand’s Trust Index?
Branding & Logos

Do You Know Your Brand’s Trust Index?

What's your brand's Trust Index?  How does it measure up, in the minds of your prospects and existing customers, against...
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Digital Marketing Social Media

Think clusters, not networks, when you’re out to mine the social graph.

When marketers look at the social Web, they do so from altitude – not ground level.  So it’s natural for...
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