Digital Marketing Social Media Strategies & Insights

Are you leveraging LinkedIn?

Jeff Weiner's got a lot to be proud about.  Besides rocking the stubble-beard, he hit 100 million users back in...
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Branding & Logos Digital Marketing Social Media Strategies & Insights

Facebook and the Six Degrees

Facebook and Yahoo have teamed up to test the "six degrees of separation" theory using their own social connection resources, which are...
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Proven Returns: Social Media Marketing Shows Real Payoff for SMBs
Digital Marketing Social Media

Proven Returns: Social Media Marketing Shows Real Payoff for SMBs

Full props to Marketing Techblog for conducting this survey, which has an admittedly modest sample -- but it demonstrates how social media...
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It’s Not Direct Response: Setting Realistic Goals for Social Media Marketing
Branding & Logos Digital Marketing

It’s Not Direct Response: Setting Realistic Goals for Social Media Marketing

In mining the social graph, in developing stategies and tactics for making the most of SMM in the social Web, marketers...
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How Your Company Can Look Like a Thought Leader
Branding & Logos Strategies & Insights

How Your Company Can Look Like a Thought Leader

Plenty of companies and industry experts want to jump on the "thought leader" bandwagon, especially in these bold new days of the social Web....
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Culture Los Angeles & SoCal

A reader’s best retreats in Los Angeles

(This is a repost of an entry I submitted at GoneReading.com -- visit the site and help do some good...
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Digital Marketing Experiential Marketing

Local marketing becomes a (digital) street fight!

More and more marketing is becoming “hyperlocal,” as more small businesses — and even some larger marketers — are availing themselves...
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Branding & Logos Strategies & Insights

Why B2B branding is more important than advertising.

Why branding in B2B matters more than advertising does, and why it's important to make your branding work hard for you across all channels.
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Branding & Logos Strategies & Insights

Avoiding the tactic trap.

So many small businesses fall into it -- and some not-so-small ones, too.  And plenty of agencies, as well...particularly since...
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Branding & Logos Chicagoland

Is there still a “Chicago school” of branding?

There's a (mediocre) cop show on Fox called The Chicago Code, which leaves pretty undefined what constitutes our "code," or what...
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Branding & Logos

JCP: why isn’t it a Gap-ish debacle?

JC Penney's new logo brings to mind what the Gap tried to accomplish visually -- but the reactions appear to be entirely...
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Digital Marketing Strategies & Insights

The best FREE tools for finding influencers!

Addict-o-matic produces a a consolidated page with search matches across blogs, Twitter, and more. Alltop is an online magazine rack where...
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Digital Marketing Experiential Marketing

MINI’s Augmented Reality Game

In Stockholm, MINI, already among the most imaginative of marketers, launched an augmented reality game this autumn that shows what...
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Branding & Logos Strategies & Insights

Branding with an extra shot, please.

When Starbucks says it’s doing a re-branding, it’s news worth the attention of nearly every shrewd marketer.  As one of...
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Digital Marketing Strategies & Insights

Fearless prognostications for B2B and digital marketing in 2011!

Here’s a good FutureLab post about the directions that social media is taking in the year 2011 — and, ergo,...
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Digital Marketing Strategies & Insights

With location-based marketing, a lucrative audience awaits!

We're fully in favor of small marketers using location-based marketing tools like Foursquare and Latitude, if they're in the kind of category...
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Digital Marketing Marketing

B2B Social Media: the supremacy — and challenge — of content.

This post by Lisa Arthur of Forbes cites a new report from American Business Media,  the Business Marketing Association, Junta42...
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Digital Marketing Strategies & Insights

How to manage blogger outreach…

Here's a quick overview of the process involved in managing a blogger outreach program, and garnering awareness and social media...
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Branding & Logos Design Marketing Strategies & Insights

Neuromarketing dissects the Gap debacle…

NeuroFocus is a Berkeley, California-based firm that claims to be at the bleeding edge of "neuromarketing" as the world's leading...
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Digital Marketing Strategies & Insights

Apple goes A/R?

Apple files a lot of patent applications, the majority of which never see the light of production. That may be the case for this patent, for augmented reality enhancements that may well show up in the next generation of i-devices...
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