Branding & Logos Company Culture

‘Lightning rod’ leadership — does it detract from the brand?

The announcement that our mayor here in Chicago, Richard M. Daley, had decided to not seek re-election to the job...
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Digital Marketing Marketing

Social media proven to aid search rankings for B2B marketers

There’s less reason than ever for B2B marketers to hesitate about leveraging social — the results are definitively in.  According...
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Digital Marketing Experiential Marketing

Collecting butterflies — a great AR execution!

This Augmented Reality campaign in Japan is an indication of just what the potential is for AR as a marketing...
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Digital Marketing Marketing

Social media for marketing and business — a best practices primer.

When your enterprise wades into the exciting, sometimes hectic and daunting world of social media, it'll be good to have...
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Digital Marketing Event Marketing Experiential Marketing Marketing

Location-based social media — can it help in B2B?

This list of marketing programs that use Foursquare suggests how using location-based social media can work on behalf of B2B...
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Branding & Logos Marketing Sports & Entertainment Marketing

Quirks of sports team branding

The Utah Jazz are revising their logo, going back to a more retro look.  But first, I'd suggest they stop...
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Branding & Logos Event Marketing Experiential Marketing Marketing Sports & Entertainment Marketing

Five tips on sports marketing…from ManU & Aon

Manchester United is one of those brands that exceeds its category (sports), even its nation (the U.K.) to be recognized...
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Branding & Logos Digital Marketing Marketing

The keys to a great B2B blog

What are the keys to creating a great B2B blog? For the SMB or entrepreneur who's investing their own time...
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Branding & Logos Digital Marketing Experiential Marketing Marketing

Augmented (B2B) Reality

Now that companies like Layar are making big inroads into mobile, with apps that are simply installed on nearly any...
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Event Marketing Experiential Marketing

If it smells like genius…

Whoa.  This this outdoor program from British dog food maker Wagg Foods is pure brilliance.  Out-of-home advertising and promotion offer...
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Culture General Media

Are movies for grown-ups dead…or just dying?

“You're dead if you aim only for kids. Adults are only kids grown up, anyway." -- Walt Disney So what...
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Branding & Logos Digital Marketing Marketing

How do you brand collaboration?

I'm familiar with Salesforce thanks to clients like Biersma Creative and EDL Consulting,  and the advent of Salesforce Chatter --...
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Branding & Logos Company Culture

United + Continental branding: it’s a midair mishmash.

The brand mark that was quickly trotted out to merchandise the merger of United Airlines with Continental is one of...
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Branding & Logos Company Culture

Branding: the inside story

When you're considering branding or re-branding your enterprise, don't just consider its impact on the marketplace, prospects, media or public. ...
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General

The voice of my childhood.

Ernie Harwell, one of the voices of my childhood, has passed.  You never heard of a truer gentleman and devotee...
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Branding & Logos Design

Branding: Don’t Mess Up a Good Thing.

It's mainly an exercise in self-promotion by a company nobody's heard of (and may never hear of again) named Zafira...
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Chicagoland Family

Baseball, played in a minor key.

Better writers have touched on baseball, in ways more serene and profound than I ever could manage.  But I think...
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Digital Marketing Marketing

So where does the iPad take trade print…and B2B advertising?

Publishers view the iPad and the reader-friendly revolution it represents as a salvation.  Reports that the Wall Street Journal, the...
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Branding & Logos Digital Marketing Marketing

IBM: making branding matter in B2B

Does infusing your marketing communications with strong, pervasive branding really make a difference in business-to-business marketing?  We think so, obviously....
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