Sweepstakes 4.0: Innovating New Potential from a Cornerstone Strategy

At agencies like Frankel/Arc Worldwide, 141 Worldwide. Momentum and TRG, I’ve been focused on sweepstakes as a cornerstone tool of sales promotion for 20+ years. But sweepstakes were probably the original marketing engagement tool, drawing audiences into proactive interaction with […]

In Branding & Content, How To Be Authentic – Authentically!

The impression a prospect gets of your brand usually doesn’t come by virtue of a single transformational encounter. It’s through a series of incremental experiences: the Web banner or magazine/e-zine profile, the landing page or white paper download, the trade show or touring event, all […]