I’m a seasoned content marketing leader helping B2B SaaS, fintech, and AI companies transform content into a growth engine. An award-winning strategist, I blend brand storytelling, SEO, demand generation, and AI tools to create full-funnel content that converts. I’ve worked with startups, mid-market firms, and Fortune 500 brands, earning trust as a go-to partner for scalable, results-driven content ecosystems.
What I Do
What I DoResults That Speak Volumes
- 5,815% increase in MQLs in 9 months for a SaaS fintech firm
- 316% blog traffic growth in 6 months for an AI SaaS provider
- 0% to 40% of MQLs via content in 2 years for a global B2B platform
- First-ever online redemption program concepted for Frito-Lay
Core Strengths
- Content Strategy & SEO
- AI Tools & Workflow Automation
- Demand Generation Campaigns
- Brand Voice & Editorial Systems
- CMS & Martech Platforms
- Web, Email, Blog, Video & Thought Leadership
- B2B SaaS | Fintech | AI | Enterprise Tech
Tools & Platforms
HubSpot • WordPress • Marketo • Google Analytics • SEMrush • Grammarly • ChatGPT • Copilot • Koala • Figma • Salesforce • Constant Contact • Asana • Trello • ProofHub
Clients & Brands
Ivanti • Versapay • Mitratech • Billtrust • Vendavo • SimpliGov • Microsoft • McDonald’s • Kraft • Anheuser-Busch • Sara Lee • Moët Hennessy • Frito-Lay • SparkPost • Evisort
Career Highlights
- Consulting Strategist and Creative Lead for high-growth SaaS and fintech brands
- Creative Director & VP at leading experiential and digital agencies
- Delivered $8MM+ in new XM business for Havas Impact via pitch leadership and content innovation
- Led pitches winning $45M in revenue for Chicago integrated marketing firm
Let’s Talk Content Marketing
Looking for a senior content leader who gets results? Let’s explore how I can help drive your marketing goals.
michael@michaelsemer.com
+1 (310) 804-9666
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