Content Marketing, Copywriting


Blogposts, column-length articles

For the burgeoning Australia/San Francisco-based software development firm Appster, I was solicited to provide blogposts and column-length articles covering various aspects of app development, starting with a particular focus on the impact of wearables like the Apple Watch.

These were done under byline of Appster personnel like one of its co-founders, Mark McDonald, and were to be featured both on the company’s own blog¬†and as syndicated/media column articles, too, much like the work I’ve done for Message Systems.