Billtrust

Services

Branding & Messaging Consultation; Content Strategy; Content  Process Management; Content Writing, Editing, Design; SEO; Email Marketing.


Billtrust

Deliverables

A complete competitive content review, a full internal content audit,  content and collateral writing and review of ebooks, solutions guides, white papers, blog posts and external articles,  along with demand gen email campaigns.

MSMC conducted a full-scale content audit to identify and tag every content asset ever created by Billtrust in order to align them with future buyers’ journeys, personas, and other marketing planning.

A longtime leader in accounts receivable automation who had just made several strategic acquisitions, Billtrust brought us in to:

Conduct a content audit of their existing assets, consisting of many hundreds of items

Tag and categorize those assets so they could plug them into GTM and nurture campaigns

Develop new content and messaging around key initiatives that included their global Business Payments Network, among others

Consult on a new project management and content development process to replace the existing one, which lacked accountability, clearly defined objectives, or even a content calendar

Content, Collateral, PR, Infographics

Automating AR for Staffing Firms

Blog Posts