I was a contracted Executive Director, Creative Planning & Strategy at City of Hope National Medical Center in Duarte, CA, one of the nation’s foremost research and treatment institutions in the fight against cancer and other deadly diseases.  I managed, wrote and edited a huge amount of content and collateral, as well as supervised internal creatives and external vendors.

My accomplishments there included:

• Reworking their entire website’s primary content (180+ pages) to be branding and SEO-compliant, and advising on UX/UI enhancements to align to new branding and with content/inbound marketing best practices.
• Developing new design/writing guidelines for content.
• Managing outside agencies and consultants on inbound marketing implementation, including persona development and platform evaluation.
• Creating their first integrated content calendar to drive cross-team integration across web, social media and other content implementations.
• Leading re-design and editing for donor communications, including their donor magazine, CityNews.
• Revamping the internal creative studio and establishing newer, more efficient intake and delivery processes.
• Implementing their first awareness-targeted email campaign to drive virality and nationwide visibility.
• Writing/editing scores of content, advertising and marketing elements, from patient education brochures to videos, ads, email campaigns, newsletters and more.
• Developing various stakeholder and internal communications campaigns, such as their Advance Directive initiative.