FORD FUSION & RENT THE RUNWAY POP-UP EVENTS

Goal: Communicate the “affordable style” of the Ford Fusion and couture rental website Rent the Runway via a truly hands-on experiential encounter with both brands!

  • My team put together a program that targeted stylish women coast-to-coast by hosting elegant outdoor “Test Drive Style” pop-up events in NYC and LA
  • We used high-traffic venues – Columbus Circle in New York and the Americana at Brand in Los Angeles
  • The Ford Fusion experience including a guided walk-around, in-car experience and an Active Park Assist demonstration
  • In-car photo booth that could post to social feeds
  • The Rent The Runway styling station included dresses, accessories and changing rooms
  • Also had a manicure station and refreshment station
  • A positive, high-traffic program that drove viral buzz far beyond its actual footprint!

Ford RTR Medley