A very active leading recruitment firm based in Washington, D.C., founded by a gentleman named Paul Villella.

For them, I provided website architecture and content, SEO, social media content, a new tagline and naming for various product/service offerings, messaging architecture as well as working on an entire range of collaterals such as sell sheets and other material.

According to the client, the site saw immediate traffic gains of 325% in three months, with “very positive” candidate capture gains – and “much higher” social media engagement as a key contributor.