We provided content marketing strategy and a wide variety of content assets for industry-leading San Francisco-based email software and services provider Message Systems and its delivery platform spinoff, SparkPost, as part of their extensive content marketing initiatives:
- Researching, writing, and editing long-form columns for MarketingLand.com (under leadership bylines).
- Writing a wide range of posts for their onsite blogs.
- Researching and writing white papers, guides, and ebooks on the technical and marketing aspects of email.
- Developing content from their extensive catalog of webinars, seminars, and industry conferences and panels.
- Crafting visuals/graphics to accompany content.
Take a look at the samples below.