Ivanti Case Study

“Michael has become a true extension of our team, tackling a wide range of content and copywriting projects. He’s gone above and beyond to learn all about our brand, our products, and our industry – not an easy task in a highly technical field. His flexibility, communication, and responsiveness have set the bar for our other contractors.”

Rachel Haberman, Director, Content Marketing

Ivanti is a global leader in providing enterprise-grade software for cybersecurity, IT service management (ITSM), IT asset management (ITAM), unified endpoint management (UEM), modern device management (MDM), identity management and more for large enterprises facing the cybersecurity and productivity challenges involved in “Everywhere Work.”

We became a go-to resource for content and marketing campaigns in support of Ivanti’s multiple initiatives:

  • Researched, wrote and edited multiple posts for their industry-leading blog, including SEO, SME interactions/interviews, and more.
  • Drafted multiple email marketing campaigns including general nurture, competitive, product and event series across NA and EMEA.
  • Wrote and edited longform SEO pages for their website, most notably for Ivanti’s extensive glossary.
  • Contributed to digital advertising campaigns in support of their offerings, especially in unified endpoint management.
  • Wrote their TOFU/MOFU/BOFU email campaigns on behalf of multiple products in various segments.

Blogging, Case Studies & SEO

Ivanti Success Story