The job? Provide digital and social media support for a Chicago-based staffing consultant – one of multiple recruitment and staffing firms serviced over the years.

Challenge: Resurrect a moribund website, increase their candidate community and email list, and help them gain more corporate clients.

• We revised their Web site, integrating it with an inbound job referrals engine, social networks, a monthly e-letter and a content-rich blog.
• All told, this increased North Bridge’s site traffic by over 655% in the first six months, which was a key metric for them.
• The client also followed our counsel that a continual, pre-planned social media program was critical within their category, where they promote their level of contact and service with clients and candidates as a key point of difference.
• We also published a monthly newsletter that helped them increase their mailing list by over 220% to 13K+ subscribers.
• After several years, we completely re-worked the site, blog, and other tactics to take advantage of new platforms — including Bullhorn integration.