The challenge: making dull-as-dust financial content into a vibrant, engagement-rich website that allows high-net-worth prospects to explore and learn SCVP’s capabilities at will, without too much hard sell.
The answer? The site was scrollable, highly graphic, and used a bevy of interactive graphs to make the important content “snackable” and more engaging.
Nearly above all else, their target audience (high-worth investors) craves information for building their personal investment knowledge base, which is why the site prominently features “LEARN” and “ADVICE” buttons everywhere, implying transparency and consultative service for clients used to making their own investment decisions.
