Managing content, the website, messaging and other marketing support assets enabled holistic consistency across every channel.
SimpliGov is a leader in government workflow automation and a pioneer in the B2G SaaS/software sector for whom I consulted from their earliest days. As their messaging architecture (which I wrote) puts it,
SimpliGov empowers government to automate, digitize, and modernize workflows, forms, and e-signatures. All in one comprehensive, scalable, and proven omnichannel platform with one-SKU pricing that lets a government agency or department modernize operations at its own pace.
What did MSMC provide?
- Developed their branding and messaging architecture (obviously!).
- Designed their initial site architecture and navigation.
- Wrote and managed the website and provided SEO services.
- Wrote, designed and managed their blog and content library.
- Created multiple longform assets.
- Created sales enablement materials and emails.
- Helped craft email campaigns, RFP responses and presentation decks.
White Papers, eBooks, Collateral
Blogging
Videos, Branding/Messaging Architecture
The Website















