SimpliGov Case Study Page

Managing content, the website, messaging and other marketing support assets enabled holistic consistency across every channel.

SimpliGov is a leader in government workflow automation and a pioneer in the B2G SaaS/software sector for whom I consulted from their earliest days. As their messaging architecture (which I wrote) puts it,

SimpliGov empowers government to automate, digitize, and modernize workflows, forms, and e-signatures.  All in one comprehensive, scalable, and proven omnichannel platform with one-SKU pricing that lets a government agency or department modernize operations at its own pace.

What did MSMC provide?

  • Developed their branding and messaging architecture (obviously!).
  • Designed their initial site architecture and navigation.
  • Wrote and managed the website and provided SEO services.
  • Wrote, designed and managed their blog and content library.
  • Created multiple longform assets.
  • Created sales enablement materials and emails.
  • Helped craft email campaigns, RFP responses and presentation decks.

White Papers, eBooks, Collateral

SimpliGov Use Cases Onesheet Thumbnail
SimpliGov WFA Onesheet Thumbnail

Blogging

Videos, Branding/Messaging Architecture

SimpliGov Messaging Architecture

The Website