SoCAL GAS SOLAR-HEATED WATER EDUCATION TOUR

SoCal Gas and its ad agency turned to me and my team at The Regan Group to get the word out about Solar Heated Water options for California homeowners.

• We concepted, designed, staffed and executed an experiential education tour that hit the road during the summer months across all of SoCal Gas’ service regions, visit high-density public parks, plazas, beaches, key retailers and other intercept sites
• Visiting dozens of dense-traffic locations like music festivals, art and street fairs, parks and beaches and city plazas, it was staffed by highly-trained Brand Ambassadors
• The tour educated consumers on the benefits of installing solar water heating systems in their homes, both to their own pocketbooks and to the environment
• Using a pod trailer with a demo solar water heating system powered by actual solar panels, as well as video displays, infographics and more, we tangibly demonstrated those benefits
• Crowd engagement activities like a live sweepstakes and hand-raiser data capture rounded out the campaign