VALSPAR U.S. OPEN TOUR SPONSORSHIP ACTIVATION

VALSPAR U.S. OPEN TOUR SPONSORSHIP ACTIVATION

The question the client had was, how to get Valspar’s line of paints in front of affluent women nationwide, preferable through a live experience?

  • At EuroRSCG, my team assessed various partners, and wound up recommending sponsorship of the U.S. Open Tennis Tour, including the Open in Flushing, N.Y.
  • We integrated prominent Valspar presence into the Tour – right down to creating a “U.S. Open Blue” color based on the singular color of the courts.
  • Activities included a digital “Face The Serve!” game where you tried to hit shots at pro-level speed and other exercises
  • Our event toured to all U.S. Open Tour events for 3 years running, and included a “skills test” area, meet-and-greets with pros, and more.  The program was then extended across integrated channels by Valspar’s other agencies

Valspar Medley