Vendavo

Rise in organic traffic levels to Vendavo blog pages

Vendavo is the global leader in price optimization and sales optimization SaaS and AI solutions for large enterprises pursuing Commercial Excellence — helping companies optimize growth and profitability across their entire commercial operation.

The Challenge

Vendavo needed more than a content refresh. The marketing organization required a completely rebuilt messaging foundation, a structured content operation, a website that reflected the company’s market leadership, and demand gen programs capable of moving enterprise buyers in one of the most competitive and expensive segments in B2B software. The engagement touched nearly every aspect of marketing — from brand story to pipeline.

The Work

Messaging Architecture & Brand Strategy

Developed an updated branding and messaging architecture — including a new tagline — grounded in research conducted among Vendavo’s existing users and prospects. The work produced a messaging foundation that accurately reflected Vendavo’s market position and gave the marketing team a consistent, strategic platform to build from.

“Trillion on the Table” Campaign

Conceived and led execution of Vendavo’s most successful campaign ever. The “Trillion on the Table” content, advertising, and PR campaign generated 80+ MQLs in a Fortune 1000 enterprise software segment where leads are expensive and hard-won — and earned over 1,200 press mentions. The campaign became a defining moment for the brand and a benchmark for what integrated, idea-led marketing could achieve for Vendavo.

Website Revision

Led a complete overhaul of Vendavo’s website — all-new copy and content throughout, with SEO and UX improvements including navigation restructuring and content taxonomy. The revised site gave Vendavo a digital presence commensurate with its position as a global category leader.

Content Marketing & Blog

Built and managed Vendavo’s content marketing calendar. Revamped and managed the company blog, creating original content and coordinating, editing, and optimizing contributions from internal and external subject matter experts. Managed development and publication of a full range of content assets — ebooks, white papers, infographics, video, and more.

GTM & Demand Generation

Provided strategy and execution across a wide range of GTM and demand gen programs, with particular depth in PPC, email, and account-specific marketing. Campaigns were built to move enterprise buyers through a long, complex sales cycle — with messaging and targeting calibrated to Vendavo’s Fortune 1000 audience.

Process & Operations

Consulted on internal process improvements to drive collaboration and efficiency within the marketing team, especially across content and GTM initiatives. Built and managed the content marketing calendar, led adoption of Asana as the team’s project management platform, and consulted on the assessment and implementation of additional process platforms to optimize how the marketing department operated day to day.

The Result

The results were measurable and significant. The “Trillion on the Table” campaign generated 80+ MQLs and 1,200+ press mentions — declared Vendavo’s most successful campaign ever. Across the full engagement, website and content-related MQLs rose by 5,815% in just nine months. From messaging to pipeline, the work fundamentally changed what Vendavo’s marketing operation was capable of producing.