Content, Marketing, Branding, Website

Vendavo Logo


Revised corporate branding and messaging architecture, processes review & implementation, content strategy, new website,  design oversight, content and collateral, management of company blog, TOFU/MOFU/BOFU email campaigns

Digital B2B Marketing

Vendavo is the global leader in price optimization and sales optimization SaaS solutions for large enterprises that seek to optimize growth and profitability and their pursuit of Commercial Excellence.

For Vendavo, we’ve:

  • Developed an updated branding and messaging architecture, including a new tagline, based on research among users and prospects.
  • Led a complete revision of the website, including all-new content and copy throughout, including SEO and UX/navigation/content taxonomy.
  • Revamped and managed the company blog, including creation of original content and coordination, editing, and optimization of content provided by internal and external SMEs.
  • Managed development and publication of new content including ebooks, white papers, infographics, video, and more.
  • Consulted on assessment of various process platforms, and implementation of the winning solution, in order to optimize project management within the marketing department.

Content, Collateral, PR