Find out how you’re performing in AI search
Classic search still sends ranked links. Google’s AI Overviews now summarize the answer above them. ChatGPT, Perplexity, Gemini, and Claude skip the list entirely and cite a handful of sources. A company can win one of these layers and be invisible on the other two — and most don’t know which one is actually broken.
SEO – Do you rank?
Traditional organic search — the layer everyone measures, and the one that tells you the least about where you’re actually losing ground.
AEO – Do you own the answer?
Whether Google’s AI Overview and featured snippets pull your company in as the direct answer, or skip you for a competitor.
GEO – Do the models cite you?
Whether ChatGPT, Perplexity, Gemini, and Claude name your company when someone asks a category question — unprompted.
What happens when you book the audit
Same rigor as a paid engagement. This is MSMC’s standing diagnostic framework, run against your actual site and your actual buyers’ queries — not a template.
1. We ground in your business
Your homepage, leadership page, and blog — service lines, ICP, named competitors, and any obvious proof-point gaps.
2. We build your query set
5–8 real queries: category definitions, your core services unbranded, niche/local intent, head-to-head competitor comparisons, and bottom-funnel buyer questions.
3. We run the citation test
Each query, live: do you show up organically, and does the AI-generated answer name you. We flag stale facts and damaging legacy content still getting cited over your current site.
4. We score six levers
Machine Accessibility, Structured Data, Entity Definition, Answer Extractability, Corroboration Density, Conversion Bridge — 1–5 each, 30 points total.
5. We benchmark you against competitors
Your absolute score plus share-of-citation: of the queries tested, how many you won clean versus a competitor or third party.
6. We hand you one finding
Not a 40-item checklist. The single highest-leverage gap, the root cause in plain language, and one rewrite built from your own numbers.
The six levers we score
Every audit scores the same six dimensions, 1–5 each, 30 points max — grounded in what the citation test actually showed, not assumptions.
Machine Accessibility
Can crawlers and AI agents actually retrieve and parse your pages — robots.txt permissions, JS-rendering dependency, page speed.
Structured Data Coverage
Schema types present and correctly linked: Organization, Service, FAQPage, Article, breadcrumbs.
Entity Definition
Is your brand a clear, disambiguated entity across the web — consistent facts on Crunchbase, LinkedIn, directories, no unresolved negative narrative.
Answer Extractability
Does your copy answer the question in a self-contained, quotable unit near the top — or lead with platform description instead of the problem.
Corroboration Density
How many independent, authoritative third-party sources confirm your claims — case studies, reviews, press, testimonials.
Conversion Bridge
When a citation does surface your company, does the destination page capture the visitor with a clear next step, or dead-end.
Find out what AI actually says about you
Book a call. We’ll run the audit and hand you the one finding worth fixing first.
FAQ
Is this actually free?
Yes. You get the finished report — query test, lever scores, benchmark, and the single highest-leverage finding — no paywall on the real content.
Is this just SEO with a new name?
No. SEO earns a ranked link. AEO gets you into an AI Overview summary. GEO gets you cited inside a ChatGPT or Perplexity reply. They share fundamentals, but the formatting and evidence patterns that win citations are distinct — the audit scores all three.
What if a data point can’t be verified?
We say so and score conservatively. No synthetic benchmarks, no invented comparables — if raw schema markup isn’t inspectable through a rendered fetch, that gets flagged, not guessed at.
How long does it take?
The audit is scoped and delivered fast — a directional read on a real query sample, not a multi-week engagement. If it surfaces a bigger opportunity, we’ll tell you, and you decide whether to go further.