B2B & TECH MARKETING
Call on my creative, branding and marketing expertise serving B2B clients ranging from multinationals to bare-bones startups. SEE MY B2B CASE STUDIES
Are the “Four Ps” dead? Nope. Rather, the Places and Promotions involved in traditional B2B marketing have evolved, now that mobile, content marketing, inbound marketing automation and a wild array of other innovations have entirely changed that landscape.
The fundamentals of good B2B marketing are still the same: Product and Price are still sacred to any purchasing department or prospective customer.
But getting them through the door and into your conversion funnel depends, more than ever, on the right tactical and messaging mix, and their consistency of branding and voice.
To succeed, a B2B marketer nowadays has to be communicative, community-directed and willing to connect with their target audience, driven by strategy that’s both responsive to the customer and totally aware of your brand’s challenges and opportunities.
That’s why a bold brand identity, site design, content, engaged social media and other tactics make all the difference.
That’s especially true for the many small- and medium-sized businesses I’ve serviced, whose “challenger” status makes it crucial for them to aggressively build presence, identity and community.
PROVEN SUPPORT FOR EVERY CHANNEL, TOOL & TACTIC
- Marketing strategy, research, planning, execution and analytics
- Website, e-commerce, social media and microsite creation, UX/UI/content development, design, development & hosting management
- Gated and ungated content development and deployment
- E-mail campaigns, PPC, inbound marketing and demand generation campaigns
- Branding, positioning, visual identity and message strategy development
- PowerPoint, InDesign, Prezi and other and enhanced presentations, including graphic design, charts and voiceovers
- Digital, print, and OOH Advertising
- Search Engine Optimization (SEO)
- Customer loyalty programs and trade incentive promotions
- Business and technical writing
- Animated and live video scripting, storyboarding and production
- Audio scripting and production
- Brochures, catalogs and white papers
- Event and brand experience creation, planning and execution