B2B & Tech Marketing

Are the “Four Ps” dead?  Nope.  Rather, the Places and Promotions involved in traditional B2B marketing have evolved, now that mobile, content marketing, inbound marketing automation and a wild array of other innovations have entirely changed that landscape. 

The fundamentals of good B2B marketing are still the same: Product and Price are still sacred to any purchasing department or prospective customer.

But getting them through the door and into your conversion funnel depends, more than ever, on the right tactical and messaging mix, and their consistency of branding and voice.

To succeed, a B2B marketer nowadays has to be communicative, community-directed and willing to connect with their target audience, driven by strategy that’s both responsive to the customer and totally aware of your brand’s challenges and opportunities.

That’s why a bold brand identity, site design, content, engaged social media and other tactics make all the difference.

That’s especially true for the many small- and medium-sized businesses I’ve serviced, whose “challenger” status makes it crucial for them to aggressively build presence, identity and community.