Every branding pundit has their own definition of what constitutes a “brand.” Here’s mine, comprised of four inseparable components:

BRAND PROMISE: How does your brand help your customer?

PRODUCT: The functions, features and benefits of what you’re selling.

BRAND DESIGN: Logomarks, graphic lexicon, message platforms and other signifiers of your identity.

PERCEPTION: How your brand is really perceived by the people you’re trying to engage.

A Single Voice + A Unified Story

Effective branding pays off, but that demands total integration of every component, delivering a consistent brand experience that functions perfectly at every point of contact with your target.

That’s what I provide, applying 25+ years of experience in crafting branding and positioning strategies and messaging, design and content to support them in both B2C and B2B.

Branding & Identity Services

Contact me today

  • New or revised brand identity development
  • Company/product naming
  • Logo design/design supervision
  • Branding/trademark research and competitive audits
  • Missions statements/elevator speeches
  • Brand guideline documentation & usage guides
  • Messaging, content & copy platform development
  • “Walking brand” stakeholder & employee strategies
  • Environmental communication plans
  • Branding and identity sell-in presentations

Copywriting & Content Creation

Build your business with award-winning content and copy that racks up results.

White Papers & Ebooks

Make sure your next white paper or ebook engages, informs…and helps lock up a sale!