Every branding pundit has their own definition of what constitutes a “brand.” Here’s ours, comprised of four inseparable components:
BRAND PROMISE: How does your brand help your customer?
PRODUCT: The functions, features and benefits of what you’re selling.
BRAND DESIGN: Logomarks, graphic lexicon, message platforms and other signifiers of your identity.
PERCEPTION: How your brand is really perceived by the people you’re trying to engage.
A Single Voice + A Unified Story
Effective branding pays off, but that demands total integration of every component, delivering a consistent brand experience that functions perfectly at every point of contact with your target.
That’s what we provide, applying 25+ years of experience in crafting branding and positioning strategies and messaging, design, and content to support success in both B2C and B2B. By employing techniques like storytesting, we’re able to validate your brand story and messaging pillars for maximum effectiveness.
Branding & Identity Services
- New or revised brand identity development
- Storytesting to valid brand story and messaging
- Company/product naming
- Logo design/design supervision
- Branding/trademark research and competitive audits
- Messaging architectures
- Mission statements/elevator speeches
- Brand guideline documentation & usage guides
- Branding campaign execution
- Internal branding communications
- “Walking brand” stakeholder & employee strategies
- Environmental communication plans
- Branding and identity sell-in presentations
Storytesting for Startups
Learn how to validate your branding and messaging for maximum ROI.
Product Marketing & GTM Support
Call on our expertise in helping B2B companies level up in their marketing efforts.
Fractional CMO Support
When you need a plug-and-play expert to optimize programs and drive immediate results.