Great copy succeeds with E.A.S.E.
Clients rely on us for pithy acronyms and taglines, so I wrote the one for myself. So what does “E.A.S..E.” mean?
How good copywriting or content should engage your target’s attention, activate an action on their part, sell either on the spot or by helping them along a conversion path and evangelize your audience so they’ll spread the word.
Seems simple and linear, doesn’t it? But E.A.S.E. ain’t easy. It takes hard work and hard-won insight to get it right.
For 20+ years, we’ve delivered powerful, on-brand copy and SEO content across nearly every channel, for clients in B2C and B2B alike.
Just the right touch for every touchpoint
There’s no “one size fits all” approach to great copy or content. Each channel or touchpoint has its own special demands.
SEO content and web copy can have dynamism and a singular brand voice, not the robo-copy, keyword-stuffed dreck you see on too many websites.
User experience copy should have a level of brevity and clarity that doesn’t have to sacrifice energy or entertainment.
Direct response, whether email or traditional, has to “sink the hook” and engage your target’s interest from the very first sentence or subject line.
Long-form copy in white papers, reports and long-form collaterals, has to be crisp and readable while accurately relating information.
Digital ads and social media content should avoid too hard a sell and focus on relevance to your audience, originality and being sharable.
Promotional copy, like digital, mobile or in-store sales promotion, should have a compelling call-to-action (CTA) in plain sight.
For examples, look through our case studies page. We’ve supplied effective copy to clients in practically every channel and category.