Great Copy Succeeds with E.A.S.E.

Clients rely on me for pithy acronyms and taglines, so I wrote the one at right for myself. So what does “E.A.S..E.” mean?

How good copywriting or content should engage your target’s attention, activate an action on their part, sell on the spot or steer them into a conversion path, and evangelize your audience so they’ll spread the word.

Seems simple and linear, doesn’t it? But E.A.S.E. ain’t easy. It takes hard work and hard-won insight to get it right.

For 20+ years, I’ve delivered powerful, on-brand copy and content across nearly every channel, for clients in B2C and B2B alike.

Technology Content Writing

Just the Right Touch for Every Touchpoint

There’s no “one size fits all” approach to great copy or content. Each channel or touchpoint has its own special demands.

Direct response, whether email or traditional, has to “sink the hook” and engage your target’s interest from the very first sentence or subject line.

Long-form copy in white papers, reports and long-form collaterals, has to be crisp and readable while accurately relating information.

Digital and social media content should avoid the hard sell and focus on relevance to your audience, originality and being sharable.

Promotional copy, like digital, mobile or in-store sales promotion, should have a compelling call-to-action (CTA) in plain sight.

See the style samples below, or look through my case studies page. I’ve supplied effective copy to clients in practically every channel and category.

NOTE: I haven’t written a script for an audio device placed in men’s room urinals.  Yet.  But believe it or not, that option’s out there (see: for the, uh, details).