The buyer’s research now starts with you, not your homepage
Before a prospect books time, they check LinkedIn. They ask ChatGPT or Perplexity who the credible voices are in your category. They look for a name they recognize from a podcast, a byline, a conference stage.
If that search turns up nothing current — or nothing at all — the exec walks into the meeting as a stranger instead of a known quantity.
Most leaders have the expertise. What’s missing is the system to get it out of their head and in front of the buyer, consistently, in a voice that’s actually theirs.
Why is this critical in B2B selling?
- 92% ob B2B buyers arrive with a vendor already in mind: Their preference forms during independent research, not your demo.
- 95% of winners were on the Day One shortlist: Show up before the buyer starts looking, or not at all.
- 80% of deals go to the pre-contact favorite: Being the trusted name early beats any later pitch.
- Executive thought leadership buys presence in the research phase, under the name buyers already trust.
- The alternative: fighting for the 5% window after the shortlist is set.
Sources: Forrester, 2024 Buyers’ Journey Survey; 6sense, 2025 B2B Buyer Experience Report (n≈4,000 buyers).
What’s in it for you?
- Be known before the meeting, not during it. Buyers arrive already trusting you, instead of evaluating you from zero.
- Convert expertise you already have. No blank-page problem — we extract what you know and shape it, you don’t write it from scratch.
- Show up where AI tools send buyers looking. Personal visibility structured the same way we structure GEO for companies — so you’re the name the model surfaces, not a stranger.
- Skip the ghostwriting mill. A senior practitioner does the interviews and the writing — no account managers, no junior hand-offs, no fifteen-post-a-month content farm.
What we deliver
Extraction: get it out of your head
Structured interviews — not a content brief, a conversation. We pull the sharp opinions, the war stories, the “here’s what the industry gets wrong” moments that actually make an executive worth following, and turn them into a documented voice profile before a single post gets written.
LinkedIn: build the presence
Voice-matched posts on a consistent cadence, built to fit your existing weekly content rhythm — insight, proof point, contrarian take, case-driven story. Written in your voice, approved by you, never generic.
Earned visibility: get cited, not just posted
Newsletters, guest articles, keynote and speech drafts, podcast pitching and prep. The goal isn’t volume — it’s placement in front of the buyers and journalists who matter in your category.
Personal AEO/GEO: show up in the answer
The same discipline we apply to company search visibility — structured bios, sourced quotes, consistent attribution — so that when a buyer asks an AI tool who’s credible in your space, your name is in the answer.
How we work
- Interview. One or two structured extraction sessions to document voice, opinions, and the stories worth telling.
- Audit. Review current footprint — LinkedIn, press, podcast history, AI-search presence — and identify the gap.
- Build. Draft the content system: LinkedIn cadence, earned-media targets, personal AEO/GEO structure.
- Approve. You review and sign off — nothing goes out that doesn’t sound like you.
- Measure. Track engagement, placements, and AI-citation presence, tied back to pipeline influence, not vanity metrics.
Ready to be the name they already trust?
Buyers are researching the person, not just the company. Let’s find out what shows up under your name right now — and build the system that makes it work for you instead of against you.
FAQs
Isn’t this just ghostwriting?
Not quite. Ghostwriting is the output. This is the full system — extraction, voice, distribution, and visibility structure — built once and run consistently, not a single deliverable.
How much time does this take from the executive?
One to two structured interviews to start, then brief async approvals per piece. The writing and research load sits with us, not you.
How is this different from the Messaging Friction Audit?
The Messaging Friction Audit diagnoses where company messaging loses buyers. This builds the individual executive’s visibility and credibility — a different unit of analysis, often run alongside it.
Do you use AI to write the posts?
Extraction and strategy are always human. AI may assist drafting speed on some deliverables, but nothing publishes without your review and your voice.