THERE’S NO SUBSTITUTE FOR EXPERIENCE
What’s the most effective way to connect with your audience? It’s through live, face-to-face or experiential encounters.
That’s true even after COVID-19 and the growth of hybrid and virtual events:
BRAND-BUILDING BENEFITS
Better connection and credibility: There’s nothing better than a hands-on demo, a live experience or one-to-one encounter to give you a stronger connection and validity with your audience.
Consumer control = loyalty: People appreciate the power of choice, so by integrating social media and mobile into a live experience and letting your audience pick-and-choose aspects of their engagement, you build loyalty toward your brand.

From one-to-one to one-to-many: We love sharing live experiences via social or mobile media, so you’ll not only be eye-to-eye with your audience, you’ll reach their own circle of contacts.
Drive deeper engagement right on the spot: Technologies like iBeacon allow attendees to interact with your live event and brand instantaneously, and you can turn that into an opportunity for deeper engagement, even purchase.
