SEO, AEO & GEO Services

When your buyers search a query, ask an AI, or read an overview, be the source they trust – not the result they scroll past.

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Search has split into three layers, and most B2B sites are only built for one of them.

Classic search still sends ranked links. Answer engines — Google’s AI Overviews, Bing Copilot Search — now summarize the answer above the links. And generative engines like ChatGPT, Perplexity, and Gemini skip the list entirely, synthesizing a reply and citing a handful of sources.

If your content isn’t structured to be found, extracted, and cited across all three, you lose visibility that’s critical…while your competitors are being seen.

We build for all three: SEO (Search Engine Optimization) to rank, AEO (Answer Engine Optimization) to get pulled into the answer, GEO (Generative Engine Optimization) to get cited by the models. One content system, engineered for how buyers actually look for you now.

»Read our Generative Engine Optimization (GEO) Guide for the full methodology, with working examples.

SEO AEO GEO Visualization

What’s in it for you?

  • Stay visible as search changes underneath you. Capture pipeline from answer engines and AI tools your competitors haven’t optimized for yet.
  • Become the cited source, not the scrolled-past link. Structured, evidence-backed content that models can quote and humans can trust.
  • Convert the visibility you win. Ranking and being cited only matter if the page closes the gap between what you say and what the buyer needs to decide.
  • Skip the agency layers. A senior practitioner does the strategy, the schema, and the copy — no junior hand-offs, no tools your team has to learn.

Book a FREE A.I. Visibility Audit

What we deliver

SEO: earn the rank!

Technical and content SEO grounded in fundamentals that still decide everything: clean crawlable HTML, semantic structure, fast UX, supported structured data, and topic clusters built as hubs and tightly scoped spokes. We audit what’s blocking you, fix it, and build content that ranks for the queries your buyers actually put out there.

AEO: own the answer!

Answer Engine Optimization formats your content so AI Overviews and Copilot Search pull you into the summary. Answer-first definition blocks, step-by-step checklists, comparison frameworks with explicit criteria, and visible FAQ sections — written to be extractable, marked up so machines parse the facts cleanly.

GEO: get cited by the models!

Generative Engine Optimization structures, sources, and formats content so ChatGPT, Perplexity, and Gemini can discover it, trust it, and cite it. We map your answer spaces, build clarity and verifiability into every page, link to primary sources, and implement the schema (Article, Organization, FAQPage, HowTo) that earns citations.

Conversion: close the gap!

Visibility is wasted if the page doesn’t convert. Every page we optimize is pressure-tested against one question: does this describe the platform you built, or the problem your buyer is trying to solve? Our Messaging Friction Audit finds where buyers stall — and we rewrite to move them.

Proof of performance:

  • Evisort: Messaging architecture and an executed content calendar that grew organic traffic 316% and filled the MQL pipeline for this legal AI provider — contributing to its acquisition.
  • Vendavo: Full website overhaul with SEO and UX improvements — navigation restructuring, content taxonomy — plus a rebuild that boosted MQLs 5,815% in nine months.
  • Mitratech: SEO-led website and blog program that drove content from 0% to 40% of MQLs within two years.
  • MarianaIQ: Content strategy that lifted MQLs 324% in six months for this AI-for-ABM pioneer.
  • Ivanti: SEO-optimized web pages, blog content, and email programs to grow visibility for a cybersecurity software leader.

How we work

  1. Audit. Crawl, index, and citation review across SEO, AEO, and GEO — what ranks, what gets pulled into answers, what the models cite, and what’s blocking each.
  2. Map. Question clusters by intent: definitions, steps, comparisons, data. Hub-and-spoke architecture built to capture them.
  3. Build. Answer-first pages, extractable blocks, evidence and outbound citations, validated structured data.
  4. Convert. Message-match every page to the buyer’s decision, not the product spec.
  5. Measure. Track rankings, answer-engine inclusion, citations, and the pipeline they produce.

Ready to be the source they cite?

Search isn’t going back to ten blue links. The companies that win the next phase are structuring their content for it now. Let’s audit where you stand across SEO, AEO, and GEO — and build the system that keeps you visible.

No. The same fundamentals feed both. We engineer one content system that ranks in classic search and surfaces in answer and generative engines, rather than optimizing for one at the expense of the others.

Rankings and organic traffic for SEO; inclusion in AI Overviews and Copilot summaries for AEO; citations in tools like Perplexity and ChatGPT for GEO. All tied back to MQL and pipeline contribution — the only metric that pays.

No. We optimize the full set of buyer touchpoints and the content that feeds them. Where messaging is the bottleneck rather than visibility, our Messaging Friction Audit diagnoses it.