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  • Home
  • About
    • Marketing Insights FAQ
  • Results
    • Case Studies
    • Client List
    • Testimonials
  • Services
    • B2B Product Marketing & GTM Support
    • Demand Generation
    • Messaging Friction Audit
    • AI Visibility Audit
    • Content Effectiveness Audit
    • Executive Authority Extraction
    • Executive Thought Leadership Services
    • Search Visibility Services: SEO, AEO & GEO
    • Content Effectiveness Audit
    • Fractional CMO Support
    • B2B Content Writing & Strategy
    • B2B Content Process Optimization
    • B2B Copywriting
    • Storytesting for Startups
    • Branding & Identity Development
    • Generative AI Content Consulting & Creative
    • Sales Promotion & Shopper Marketing
    • Website Design & Digital Marketing
    • Email Copywriting & Marketing
    • Medical, Healthcare + Practice Marketing
    • Recruitment & Staffing Agency Marketing
    • Experiential, Event & Field Marketing
    • Brainstorming & Ideation Facilitation
  • The Blog
  • Resources
    • Generative Engine Optimization (GEO) Guide
    • Brainstorming and Ideation Guide
    • The B2B Content Consultant: A BS-Free Guide
    • Marketing Insights FAQ
    • Glossary
  • Contact

Branding & Logos

Reputation Automation: the Next Threshold in Personal Branding

We’ve talked about the Napoleon Problem, the potential pratfalls involved in not controlling your own brand. Taking control of your public...

August 8, 2016

Milton Glaser Rates the Olympic Logos

August 4, 2016

The Reign Will Never End: The Purple (Branding) Power of Prince

April 21, 2016

What Color Is Your B2B Branding?

September 26, 2015

Branding Theft? Investigate “The Case Of The Taken T”!

September 3, 2015

My, But That Brand Becomes You! Or…Vice-Versa?

April 19, 2015

Managing Brand Image & the Napoleon Problem

November 26, 2018

3 Tips On Making A Logo Work Everywhere

3 Tips On Making a Logo Work Everywhere

April 30, 2014

Promotional Automobiles: When Advertising Wasn’t As Dirty a Word

July 27, 2013

No Brand Design Can Work a Miracle

February 8, 2012

“O.co” a no-no.

November 14, 2011

Do You Know Your Brand’s Trust Index?

October 4, 2011

Social Media

Facebook and the Six Degrees

August 18, 2011

B2B Branding

Why B2B Branding Matters More Than Advertising

May 26, 2011

Avoiding the tactic trap.

May 8, 2011

Is there still a “Chicago school” of branding?

May 5, 2011

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