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  • Home
  • About
    • Marketing Insights FAQ
  • Results
    • Case Studies
    • Client List
    • Testimonials
  • Services
    • B2B Product Marketing & GTM Support
    • Demand Generation
    • Messaging Friction Audit
    • AI Visibility Audit
    • Content Effectiveness Audit
    • Executive Authority Extraction
    • Executive Thought Leadership Services
    • Search Visibility Services: SEO, AEO & GEO
    • Content Effectiveness Audit
    • Fractional CMO Support
    • B2B Content Writing & Strategy
    • B2B Content Process Optimization
    • B2B Copywriting
    • Storytesting for Startups
    • Branding & Identity Development
    • Generative AI Content Consulting & Creative
    • Sales Promotion & Shopper Marketing
    • Website Design & Digital Marketing
    • Email Copywriting & Marketing
    • Medical, Healthcare + Practice Marketing
    • Recruitment & Staffing Agency Marketing
    • Experiential, Event & Field Marketing
    • Brainstorming & Ideation Facilitation
  • The Blog
  • Resources
    • Generative Engine Optimization (GEO) Guide
    • Brainstorming and Ideation Guide
    • The B2B Content Consultant: A BS-Free Guide
    • Marketing Insights FAQ
    • Glossary
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Social Media

4 Common Social Media Mistakes for B2B Brands

There’s no denying that our professional lives have become intertwined with social media in a way that was once reserved...

September 29, 2021

How to Repurpose B2B Content

How to Repurpose Your B2B Content

June 23, 2021

GDPR Time

Ready Or Not, It’s GDPR Time for Digital Marketing!

May 1, 2018

Why Are B2Bs Ignoring Instagram

Why Are B2B Brands Still Ignoring Instagram?

April 25, 2018

The (Content) Shock of an Instant on the Internet

August 23, 2016

Content Versus Value: Don’t Stuff The Sausage

September 22, 2015

Touched With Gray: The Maturing of Mobile Social Media

June 15, 2015

7 Ways to (Reluctantly) Recruit Guest Bloggers

December 8, 2014

Forget About Followers: 10 Tips for Nurturing Social Media Evangelists

October 29, 2014

Execs who use social media are helping their brands!

March 30, 2012

Social isn’t viral…or a lot of other things.

March 29, 2012

Six Reasons B2B Marketers Should Ponder Pinterest.

March 27, 2012

Four ways to turn Facebook fans into evangelists.

December 29, 2011

Traditionalists join the digital and social party, too.

November 11, 2011

Don’t be Shortsighted in Planning Social Media Marketing

November 3, 2011

StumbleUpon…a rich source of traffic. And puns.

October 26, 2011

Pagination

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