Michael Semer is principal and chief consultant, content strategist, creative director, and lead writer/editor at MSMC. He brings 30+ years of experience in B2B and B2C marketing communication including long tenures in content marketing, website creation, promotional marketing, direct marketing, sales support, event and conference marketing, public relations, and branding to bear on client needs. He has deep, specific expertise in technology marketing, medical/professional marketing and other B2B segments.  He’s also a proud graduate of Michigan State University and has been a guest lecturer at other institutions on various marketing disciplines.

Michael Semer

Kiki Reef is chief operating officer at MSMC, responsible for overseeing the processes, best practices, and culture of the organization in order to create an enriching environment for its associates and clients alike. Kiki has long experience in entrepreneurship, event and conference production, broadcasting operations, film and video postproduction, the music/recording industry, and advertising. She also makes a mean Singapore Sling.

Nick Perry is a freelance writer based in Boston. His work covers everything from eCommerce and restaurants to small business, recruitment and staffing, and real estate. Nick’s work has appeared in Entrepreneur Magazine, Inc., on Good Morning America, Yahoo!, and more. When he’s not writing, he’s eating or watching the Celtics. Sometimes both.