Who Are We?

Michael Semer is principal and chief consultant, content strategist, executive creative director, and lead writer/editor at MSMC. He brings 30+ years of experience in B2B and B2C marketing communication, including long tenures in content marketing, website creation, promotional marketing, direct marketing, sales support, event and conference marketing, public relations, and branding to bear on client needs. He has deep, specific expertise in technology marketing, medical/professional marketing and other B2B segments.  He’s also a proud graduate of Michigan State University and has been a guest lecturer at other institutions on various marketing disciplines. He is also the world’s worst Polish-American bowler.

Kiki Reef is chief operating officer at MSMC, responsible for overseeing the processes, best practices, and culture of the organization in order to create an enriching environment for its associates and clients alike. Kiki has long experience in entrepreneurship, event and conference production, broadcasting operations, film and video postproduction, the music/recording industry, and advertising. She also makes a mean Singapore Sling.

Emily Cash is a product marketing and go-to-market leader with more than a decade of experience helping B2B SaaS companies bring innovative products to market. She has led positioning, messaging, launches, rebrands, and commercialization strategies across AI, financial services, governance, risk and compliance (GRC), and enterprise software. Most recently, Emily spearheaded product marketing for Acclaim and Overtime, shaping the go-to-market strategy for AI solutions serving regulated industries. She partners with organizations to clarify their value proposition, accelerate growth, and turn complex technology into compelling stories that drive adoption and revenue. When she’s not focusing on innovative GTM strategies, she’s enjoying the beautiful landscape and incomparable art scene in Santa Fe, New Mexico with her mini schnauzer, Prunella.

Steven O’Donnell is an accomplished product marketing and sales enablement professional with over 25 years of experience helping teams increase revenue by analyzing buyers, defining target markets, creating compelling value-based product content and realizing opportunities within the competitive landscape. Steven was the Head of Product Marketing at Mitratech, where over the course of a decade he built a successful and responsive multi-channel product marketing team. He brings extensive expertise in Go-To-Market (GTM) strategy and process, bringing new products, services, and integrated acquisitions to market for the organizations he’s served. As a concert enthusiast who graduated in Economics from the University of Texas, he’s enjoyed living for 35 years in the Live Music Capital of the World, Austin, Texas.